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Dieter Rams: 10 Timeless Commandments for Good Design

Examining the principles of good design in the 'less is more' age.

Dieter Rams is a German industrial designer who was responsible for the design of Braun’s consumer products for many years. About 50 years ago, in his quest to answer the question “Is my design a g...

Posted by AD on January 13, 2026

UX Laws with Practical Examples

A guide to key design principles with real world application, inspired by the work of Carlos Beneyto.

A few weeks ago, I saw that quite a stir was made about “Laws of UX”, a very simple web page that talks about the main laws of the UX (User Experience). It is a fantastic site that I 100% recommend...

Posted by AD on November 13, 2025

The Hidden Cost of Information: Google Search vs ChatGPT

A data-driven comparison of energy consumption, carbon emissions, and infrastructure costs behind our daily queries

Every day, billions of people ask questions online. Whether you type “What is the capital of France?” into Google or pose the same question to ChatGPT, you’re triggering a complex chain of computat...

Posted by AD on November 10, 2025

The Beginner’s Guide to Lean Startup

"Analysis"

Originally published on March 29, 2016 By Danny Holtschke. It was taken down, so I revived it from the Web Archives. Note that some links, starting with web.archive.org, may not load proper...

Posted by AD on September 15, 2025

Our Case Crack Chronicles

"Gramin EVs & Rural Dreams"

“Keep Growing” Link of our study: Link Our journey Do you know what a case competition feels like? If you’ve never done one, imagine compressing a startup lifecycle into a 72-hour mental ma...

Posted by AD on April 1, 2025

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Product Manager, Quizzer, Hobbyist, Hacker, developer & designer who accidentally fell in love with hardware, software, business to make product better.

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